“What gives print ads their edge, according to the studies, is they are more effective at leaving a lasting impression.” Direct mail continues to outperform digital content in many ways such as…
How Direct Mail Is Increasing ROI in A Digital Age
The fusion of the physical with digital marketing, also called ‘phygital’ marketing, takes a liking among the younger generation, with 42% of Gen Z searching for a brand online after receiving a piece of direct mail and 84% scanning a QR code from mail to continue their brand interaction online.
The Rise of Direct Mail
Benefits of Direct Mail in a Digital World
- Tangible Impact: Physical mail creates a sensory experience that digital formats can’t replicate, leading to higher engagement rates.
- Less Competition: With fewer companies using physical mail, each piece of direct mail stands out more in a less cluttered mailbox.
- Personalization: Advanced data analytics allow for highly personalized content, increasing relevance and response rates.
- Trust and Credibility: Physical mail is often perceived as more trustworthy than digital advertisements, which can be plagued by concerns over privacy and authenticity.
Direct Mail Stands Out as Digital Marketing Fizzles
Direct mail campaigns can be a powerful way to stand out and make meaningful connections with your business’s target audience. Strategic implementation of this tried-and-true marketing tactic can be remarkably effective in certain scenarios.
8 Ways to Use QR Codes in Marketing and Customer Experience
As QR codes become more common and familiar to the public, their function is only increasing. If you are not using QR codes, short for quick-response code, in your everyday agency business, you are missing an opportunity to connect with your customers in a whole new way.
With growing usage, QR code generators are now offering more dynamic and personalized codes. What used to be a box of simple black and white patterns has transformed with the capability to create colorful designs featuring images and logos.
6 Reasons to Embrace Direct Mail
In an increasingly digital world, traditional marketing methods like direct mail have retained their effectiveness, especially for insurance agents seeking to expand their agencies. Here are six compelling reasons why insurance agents should embrace direct mail as a potent tool for growing their client base and achieving business success.
1. Higher Response Rates
Direct mail consistently outperforms many other marketing channels, offering higher response rates. According to industry data, direct mail response rates for customer acquisition often is 4x to 8x more effective than most other advertising sources.
Rationale: The physical nature of direct mail creates a tangible and personalized experience for recipients, establishing credibility and trust. This engaging approach increases the likelihood of recipients taking action and reaching out to insurance agents.
If You Are Not Using QR Codes In Your Marketing, You Are Missing Out
A QR code’s flexibility and functionality make it a valuable marketing tool for businesses looking to engage with customers and enhance their overall brand experience. If you are not implementing QR Codes in your marketing and everyday business, you should consider doing so before your competition beats you to it.
Introducing our new handwriting font
If you ever want an earful about responsible font choices, ask our in-house designer about Papyrus. She will most likely tell you to search “Ryan Gosling Papyrus SNL” on Youtube and then send you a list of discussion topics.
Presort Standard Postage, Explained.
Our preferred postage method is Presort Standard, sometimes known as “bulk” mail. It offers the best value for our clients. Presort means we sort and bundle the mail by zip code before we deliver to the post office. Because we do this work for them, the USPS then gives us a significant discount—sometimes up to 50% cheaper than First Class mail.
People Really Like Getting Mail
Post-Covid marketing has seen a resurgence in the effectiveness of direct mail marketing. Consumer sentiment and engagement is up across the board, even surpassing levels from 2022. In short: people like getting mail.