If you ever want an earful about responsible font choices, ask our in-house designer about Papyrus. She will most likely tell you to search “Ryan Gosling Papyrus SNL” on Youtube and then send you a list of discussion topics.
We know how font selection can impact an overall design, which in turn impacts how a design is viewed, received, and perceived. We are always on the lookout for new fonts that can enhance our client’s messaging. Except Papyrus. Never that one.
In that spirit, we are launching a new “handwriting font” for a selection of our insurance products. The new font uses more ink, is a bit heaver, and features uneven stroke lines and spacing. Its low profile is easy to read. The goal is to increase open rates and boost interest and response for our clients. Drop us a line to learn more about it.
